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More films for BMW fans later in the year
2002-06-13 - By Philip Byrne
bmwfilms.com today announced they will continue their ground-breaking Internet films series, The Hire, with three new releases in 2002.
 British acting sensation Clive Owen (“The Bourne Identity,” “Gosford Park,” “Croupier”) will reprise his smoldering role as The Driver, the mysterious reoccurring character around whom all of the films revolve.
As was the first Hire series, this new triad of films will be executive produced by David Fincher and produced by Anonymous Content and Fallon Worldwide.
Directors and other talent for the films were not released. The films are underwritten by BMW.
The new films will premiere on the Internet at bmwfilms.com in the Fall. The Hire Series made international waves last year, when it featured films directed by John Frankenheimer (“Ronin,” “Grand Prix,” “The Manchurian Candidate”), Ang Lee (Oscar and Golden Globe winner “Crouching Tiger, Hidden Dragon,” “Sense and Sensibility,” “Eat Drink Man Woman”), Wong Kar-Wai (“In the Mood for Love,” “Happy Together,” “Chung King Express”), Guy Ritchie (“Lock, Stock and Two Smoking Barrels,” “Snatch”) and Alejandro González Iñárritu (“Amores Perros”). The films were brilliantly cast with strong supporting characters played by: Mickey Rourke (“The Pledge”), Tomas Milian (“Traffic”), Adriana Lima (Guess model) and Madonna (actress/recording artist).
More than 13 million film views were logged in at the digital-quality streaming video website.
“The Hire was an unprecedented example of media convergence that both pushed and crossed boundaries. We had no idea how successful it would be, since we were going into unchartered territory when we started the project. In the end, the project far exceeded any of our expectations, which is why we’re so thrilled to be working on three more films for The Hire.,” said Jim McDowell, Vice President of Marketing for BMW of North America, LLC.
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